Decathlon is a French sporting goods retailer. With over 2,080 stores in 56 countries and regions, it is the largest sporting goods retailer in the world.



Discovering India's Playground with Decathlon.

Why search far and wide for sports gear? Decathlon is just around the corner. Decathlon's campaign illuminated the presence of its stores across India, bringing sports closer to enthusiasts with ease. Through engaging social media initiatives and innovative location-based advertising, we connected individuals to their nearest sporting haven. This strategic approach not only amplified store awareness but also fostered a community eager to embark on their fitness journeys.




Strategy, GTM Plan

An illustration of decathlon KPIs of Indore, goa and Gujrat store

Leveraging innovative storytelling and immersive experiences, Decathlon's presence was felt from the bustling streets of Mumbai to the serene landscapes of the Himalayas.

Sketch of the illustration on paper incorporating all small details
Moodboard of decathlon Illustration, It has sports activities, nature elements and travel related gadgets also Monuments of Indore, Gujrat and Goa with the decathlon logo

Decathlon embarked on an ambitious campaign to weave itself into the fabric of India's sporting culture.

Map of the illustration of the island created for Decathlon
A lady doing Yoga in Decathlon merch
A man running in Decathlon merch
Cue cards of monument illustrations from Indore and goa
Our Lady of the Immaculate conception church, goa
A swimmer in a decathlon swim suit
Decathlon Standee with different sports Activities and KPIs
Notepad covers with illustrations of sports and adventure activities.

Through a blend of local insights and vibrant storytelling, we turned stores into community hubs where the spirit of sport lives and breathes.

Decathlon Showroom Window Marketing Illustrations
Billboards of monument illustrations from Indore and Goa
OOH Marketing of a man playing basketball in Decathlon merch.
Billboard and Mural Marketing of Decathlon by Integra Magna

The result? A surge in footfall, a stronger brand connection, and an India more in love with sports than ever before.

Newspaper Marketing Ad of Decathlon by Integra Magna
Laptop displaying UI of ADND Ideology on ADND’s website
Ongoing typography for running projects
front view of the blue couch and wall hanging Art from the ADND project

Crafting the Digital Canvas: ADND's Architectural Mastery Unveiled.

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