Decathlon is a French sporting goods retailer. With over 2,080 stores in 56 countries and regions, it is the largest sporting goods retailer in the world.
Decathlon
Why search far and wide for sports gear? Decathlon is just around the corner. Decathlon's campaign illuminated the presence of its stores across India, bringing sports closer to enthusiasts with ease. Through engaging social media initiatives and innovative location-based advertising, we connected individuals to their nearest sporting haven. This strategic approach not only amplified store awareness but also fostered a community eager to embark on their fitness journeys.
Category
Service
Leveraging innovative storytelling and immersive experiences, Decathlon's presence was felt from the bustling streets of Mumbai to the serene landscapes of the Himalayas.
Decathlon embarked on an ambitious campaign to weave itself into the fabric of India's sporting culture.
![Cue cards of monument illustrations from Indore and goa](["/assets/work/decathlon/decathlon-card-goa.webp", "/assets/work/decathlon/decathlon-card-indore.webp"])
![Decathlon Standee with different sports Activities and KPIs](["/assets/work/decathlon/decathlon-card-goa-1.webp", "/assets/work/decathlon/decathlon-card-indore-1.webp"])
Through a blend of local insights and vibrant storytelling, we turned stores into community hubs where the spirit of sport lives and breathes.
![Billboards of monument illustrations from Indore and Goa](["/assets/work/decathlon/decathlon-store-front-1.webp", "/assets/work/decathlon/decathlon-store-front-2.webp"])
The result? A surge in footfall, a stronger brand connection, and an India more in love with sports than ever before.
