Decathlon is the largest sporting goods retailer in the world with over 2,080 stores in 56 countries.

Decathlon

Project
Overview

Discovering India's Playground with Decathlon.

Decathlon's campaign illuminated the presence of its stores across India, bringing sports closer to enthusiasts with ease.

Category

Sports


Service

Strategy, GTM Plan

Decathlon Wall Mural

Leveraging innovative storytelling and immersive experiences, Decathlon's presence was felt from the bustling streets of Mumbai to the serene landscapes of the Himalayas.

Wall Mural Sketch
Wall Mural Sketch

Decathlon embarked on an ambitious campaign to weave itself into the fabric of India's sporting culture.

Wall Mural Sketch
Woman practicing yoga in Decathlon
Man running Decathlon marketing campaign
Cue cards of monument illustrations from Indore and goa
Our Lady of the Immaculate conception church, goa
A swimmer in a decathlon swim suit
Decathlon Standee with different sports Activities and KPIs
Notepad covers with illustrations of sports and adventure activities.

Through a blend of local insights and vibrant storytelling, we turned stores into community hubs where the spirit of sport lives and breathes.

Decathlon storefront marketing
Billboards of monument illustrations from Indore and Goa
OOH Marketing of a man playing basketball in Decathlon merch.
Billboard and Mural Marketing of Decathlon by Integra Magna

The result? A surge in footfall, a stronger brand connection, and an India more in love with sports than ever before.

Newspaper Marketing Ad of Decathlon by Integra Magna
Laptop displaying UI of ADND Ideology on ADND’s website.
Ongoing typography for running projects.
front view of the blue couch and wall hanging Art from the ADND project.

Crafting the Digital Canvas: ADND's Architectural Mastery Unveiled.

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