Motivata | Branding | Integra Magna
Motivata

Motivata, a festival dedicated to inspiring youth and fostering self-growth. They invited attendees to embark on a journey of exploration and inspiration.

Motivata

Project
Overview

A Festival of Self-Growth, Heart of the vibrant youth culture.

In the heart of the vibrant youth culture, Motivata emerged as a pioneering festival with a mission to inspire, empower, and catalyze self-growth among the younger generation. The essence of this unique event was to create an immersive experience that not only educates and motivates but also celebrates the journey of personal development in the most dynamic way possible. Our task was to conceptualize a theme and visual strategy that would capture the spirit of Motivata, making it not just an event but a movement that resonates with the vibrancy and aspirations of today's youth.

Category

Hospitality


Service

Branding, Strategy, Brand Positioning

A vibrant and colourful billboard on street advertising 'Motivata Fest 2022.

The illustrations, a core component of our visual strategy, were not just decorative. They were narratives in themselves, each telling a story of transformation, resilience, and the joy of discovering one's potential.

An eye-catching signboard on a sidewalk promoting 'Motivata Fest 2022,' featuring minimalistic design elements.
A wrist-wearing two colourful 'Motivata Fest 2022' festival wristbands.
Colourful curling ribbon streamers for decor.

Furthermore, our visual strategy extended to the design of workshops, talks, and activities that formed the backbone of the Motivata festival.

Colourful pin badges with geometric designs arranged in a grid pattern.
Colorful bunting flags against a blue sky, with a vibrant illustration featuring Motivata Fest.
A hand forming an 'OK' sign captures the sun
A modern signpost with playful icons pointing towards the mess, auditorium, and playground at Motivata Fest.
Tote bag with the colourful branding of Motivata Fest 2022.
Motivata Fest 2022 drink cans with colourful designs.

By integrating the theme and illustrations into these educational and inspirational sessions, we ensured that the message of vibrancy and growth was echoed in every aspect of the attendee's journey.

A person wearing a green t-shirt with a vibrant, colorful design on the back and featuring Motivata Merch.
Large black poster with colorful designs promoting the 'Motivata Fest 2022' at The Emerald Heights International School, Indore.
Creative Cards featuring vision, mission of Motivata fest.
Board Advertising Motivata Fest and it's Detail.
Motivata Fest Brochure.
Cards Standing at table featuring Activities at Motivata Fest.
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