The most incredible range of wireless earphones, earbuds, headphones, smart watches, and home audio. From workouts to adventures, we will get you sailing!

BoAt

Project
Overview

Ticking Towards Tomorrow with boAt Lifestyle's Smartwatch Revolution.

For a smartwatch launch, we orchestrated an innovative campaign that seamlessly blended outdoor activations with digital dynamism, positioning boAt at the forefront of India's wearable technology scene. This dual-channel approach not only amplified the launch but also engaged consumers in a conversation about the future of connectivity and style, establishing boAt's smartwatches as the must-have accessory for the tech-savvy and fashion-forward.

Category

Tech


Type

Marketing Campagin

The outdoor campaign was designed to grab attention in high-traffic areas, utilizing billboards, interactive kiosks, and live demonstrations that showcased the smartwatch's cutting-edge features.

Its sleek design, health monitoring capabilities, and seamless connectivity—these features allowed us to tell a story that resonated with both the tech-savvy and the health-conscious.

Through a blend of local insights and vibrant storytelling, we turned stores into community hubs where the spirit of sport lives and breathes.

These activations were not just advertisements; they were experiences that allowed consumers to interact with the product, understand its value, and envision it in their lifestyle.

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