For brand Identity, we crafted a design transformation that seamlessly fused heritage with modernity, positioning the brand as a leader in the edible oil industry. This holistic approach revitalized its packaging and visual identity, creating a compelling narrative of health and purity that resonated with contemporary, health-conscious consumers. By balancing tradition and innovation, we elevated Hari Keshri into a brand that not only honors its legacy but also commands attention in today’s competitive market.
Category
Service
Tasked with embodying Hari Keshri's commitment to health, authenticity, and a farm-to-table philosophy, we faced the complex challenge of standing out in a wellness-focused market. The goal was to create a brand identity that felt as genuine and wholesome as the products themselves.
Through strategic use of modern typography, color palettes, and design elements, we ensured their packaging stood out in a cluttered retail environment. This visual refresh directly enhanced customer attraction and boosted first-time purchases.
From educational posts highlighting the health benefits of rice bran oil to captivating product promotions, we created a consistent and impactful digital narrative. Also by aligning social media designs with the new brand identity, we ensured a seamless transition of Hari Keshri's values into the digital space.
Practical updates, such as easy-to-read labels, ergonomic design elements, and user-focused packaging formats, addressed consumer convenience, resulting in increased satisfaction and repeat purchases.
